What is Patient Engagement Communication?
Our all new service that increases communication between healthcare professionals and patients. Our team of experts will work with you and determine the best way to increase your brand awareness using traditional, and online marketing methods with our Patient Engagement Communication services.
Businesses face multiple issues every day, ranging from simple replacement of copy paper to retaining valuable customers. While some issues are trivial, others are highly significant—they can determine whether a business succeeds or fails.
These are the critical business issues; the top priorities of your company’s agenda that need to be addressed quickly because they directly impact your success. Our team of experts will work with you and determine the best way to increase your brand awareness using traditional, and online marketing methods with four Patient Engagement Communication services.
Marketing Insert Campaigns
If you don't have a customer engagement strategy already implemented, you are missing out on opportunities to build a better relationship with your patients.
According to Marketing Metrics, the probability of selling to an existing customer is 60 to 70 percent, whereas the probability of selling to a new customer is five to 20 percent. As a healthcare organization, your patients are your customers and retaining the patients you already have should be a comprehensive process.
We make it easier than ever to stay in constant communication with your patients as soon as they receive a bill.This presents a huge opportunity for your organization to influence and up-sell your patients to purchase or take advantage of new features that help you get paid sooner.
An example of an insert campaign that could influence your patients to your benefit would be informing them to pay their bills by offering a completely PCI compliant virtual wallet feature. Since we've implemented this feature into our solution, we've noticed that 81% of registered users are more likely to set up reoccurring payments in a virtual wallet.
By enabling this feature, you decrease your day's sales outstanding, increase your A/R recovery processes and increase your customer engagement efforts.
Engagement is a cornerstone of patient retention process. It's about teaching and interacting with your patients to give them a better sense of how your practice is progressing. Our marketing insert campaigns can be internally focused to announce new members of your team, include a bio of each member.
This helps give you practice a personality and makes it easier for patients to relate and get to know your organization, making them more comfortable to do reoccurring appointments.
The marketing insert campaigns we create for you can go beyond advertising. We can give you the ability to educate your patients on how to live healthier lifestyles or more efficiently pay their statements. We can create insert campaigns on things like; The Top 10 Ways to Avoid Heart Disease, Flu Season Alerts, and How to Efficiently Read your Statement.
Educating your patients about these types of topics will increase their familiarity with you as an industry leader, making it more likely that they will recommend your practice to their immediate friends and family. Word-of-mouth marketing is the single most effective way to increase your practice's presence within your community.
Blog Content Publishing
Blogging needs to be an integral part of your online content marketing strategy.
If you don't have a proper blogging strategy, you're missing out on a great opportunity to bring new people to your website, give your brand and organization a voice and personality, establish yourself as an expert in your industry, and increase your conversion rate.
According to a recent inbound marketing report, nearly 80% of companies that use blogging as a part of their marketing strategy reported acquiring customers through their blogging efforts. Additionally, 82% of businesses admit that blogging is critical to their business.
Businesses who consistently provide Google, Bing, and Yahoo! fresh content rank higher on these search engines and gain more traffic to their website. All of the top relevant search engines are constantly looking for fresh, relevant and popular content and blogging is the most straightforward method to offer this content.
Think of blogging as fishing. The more hooks, or articles, you have in the water, or the internet, the more likely you are to catch a fish, or in this case a website visitor. As content is added to your website, more pages from your domain become indexed in search engines and improves organic search visibility and increases website traffic.
Give yourself a unique opportunity to share your brand's voice and personality in order to build trust and increase likability. Pairing your carefully crafted website with consistent blogging shows the personal side of your business by allowing you to touch on issues and concerns of interest to your prospects while sharing what you and your employees are most passionate about.
Blogging also makes it easier to connect with customers and prospects through a two-way conversation. It allows your visitors to give open comments, feedback and even criticisms. From a business perspective, learning what's on the minds of prospects provides you with a huge marketing opportunity. You can use this dialogue to ask questions, gain new insights, and tailor your marketing initiatives based on the knowledge you've gain.
As you build up authority in your particular field through blogging, more potential customers will begin to trust and familiarize themselves with you. How can you establish yourself or your brand as an expert in your field? Blogging presents this opportunity by giving you a platform for sharing important industry-related information and insights. When you add content on a regular basis, you are ensuring that your content is fresh. This makes it more likely to be timely or news-related, meaning that you will likely get exposure from trending searches.
The more content created, the more opportunities present themselves for adding internal links. Internal links create more pathways for search engine crawlers, which spreads PageRank throughout your site.
Having an active blog sends a signal to everyone that your business is alive and thriving. High-quality content also helps build brand loyalty, further increasing conversion rates. According to Hubspot, overall ROI is more likely to increase for companies who blog; in fact, businesses who prioritize blogging experience a 13X increase in ROI year after year.
It's been proven time and again that the more pages your site has, the more leads it gets. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. When you blog, the more leads you'll get. More content leads to more form submissions, email opt-ins, quote requests, and more sales.
Email Campaign Production
Email has been shown to generate a better ROI compared to their marketing channels. A survey by the Direct Marketing Association and Demand Metric of marketers in the United States showed that email achieved a median ROI of 122%. This is more than 4 times higher than other marketing channels. Email marketing should be a top priority.
We'll help you establish and implement the process of launching and managing multiple different email marketing campaigns and determine the best strategy based on the trends and analytics of each.
Warm emailing is the process of emailing contacts who you’re staying in touch within the past 4 months. These campaigns usually have better open rates. A warm lead is someone who has shown interest in a product or service either by following your company on social media, signing up to your email newsletter (which we can also create and establish for you), as a referral from a friend or previous client or some other expressed interest.
These types of leads are prospects who have shown interest in learning more about a product or service, are much more valuable than cold leads, but really only consist of someone whose contact information has now been captured. Naturally, emailing these individuals is called - "warm emailing".
However, establishing a process of gathering qualified cold contacts and reaching out to those individuals is more effective and less costly than cold calling. Cold emailing is similar to cold calling for two reasons. You have no relationship with the audience and lack non-verbal feedback. Making feedback harder.
The scalability of cold emailing is great for sales teams that don’t have the resources to make a lot of cold calls. The key is to conduct extensive research and determine the exact industry and title of the individuals you would like to reach out to. We will conduct this research for you, create the ideal message for these individuals, and forward your team any potential leads.
We operate all of our email campaigns under 100% CAN-SPAM compliance for both ethical and legal purposes. When drafting the concept of a full-fledged warm or cold email marketing campaign, it's important to understand the rules and regulations established by the Federal Trade Commission (FTC). Each campaign we create goes through an extensive process that includes.
Each email campaign adheres to the following CAN-SPAM Compliance requirements:
Use true header information
All subject lines are clear
We make it known that these messages are advertisements
Your location will be given to all recipients
Each email will have sufficient opt-out information
Any opt-outs will automatically be recorded
Messages sent on your behalf will be monitored by our team
The analytics gathered from your email marketing efforts will be sent to you directly after each campaign that you run. From there we can look for trends and insight. Some of the most important Key Performance Indicators (KPIs) involved with email marketing includes:
Click-through Rate: The percentage of email recipients who clicked on one or more links contained in a given email.
Conversion Rate: The percentage of email recipients who clicked on a link within an email and completed a desired action, such as filling out a lead generation form or purchasing a product.
Bounce Rate: The percentage of your total emails sent that could not be successfully delivered to the recipient's inbox.
List Growth Rate: The rate at which your email list is growing.
Overall ROI: The overall return on investment for your email campaigns. In other words, total revenue divided by total spend.
Video Content Creation
Video has emerged as the medium of choice and for marketers to stay relevant and achieve business results, they must recognize and adapt their content strategy. Video marketing is projected to claim more than 80% of all web traffic by 2019. The explosion of visual content cannot be ignored by marketers.
Video marketing accomplishes all the work that traditional marketing does, but it amplifies the effects. Humans are visual creatures, and we understand that. We can create any form of video advertising from a product video to step-by-step tutorials. Below you can view the differences in the four main types of videos we can provide.
The purpose of brand videos is to familiarize your audience with your organization's values, visions and ultimately the core of your brand. Branded videos are often produced as content and primarily used to familiarize the viewer with the company’s image. We will visualize your brand's personality using visuals, sounds, and storytelling that is impossible through other types of marketing mediums.
Want to speak to your consumers, partners, and potential recruits in a personal, casual, way? We'll help you break away from corporate stereotypes and showcase the hardworking team behind your awesome lineup of products and/or services. Humanize your business and build a brand identity.
Brand Video Example
Product videos are an easy way to communicate unique selling points in 1-5 minutes to intrigue your audience enough that they request more information. Product videos effectively describe how a product will help the client by demonstrating what problems it can help them solve. It's important to note that when you are first presenting your product or service, you'll need to explain the primary functions and how you deliver value.
From a Search Engine Optimization perspective (SEO), our product videos can be used to answer common search engine query questions which leads to naturally SEO-friendly content. Thus boosting your online presence.
Product Video example
Many times, tutorial videos are the first go-to marketing videos that companies create because they show a customer how to do something more efficiently.
These videos are great not only for establishing expertness and authority in a vertical but for capturing the all-important “howto”- and “hack”- themed queries in the search results. Tutorial videos can be created for inbound marketing purposes in the hope that they become viral or as a way to walk existing customers through your product in an efficient way.
Tutorial Video Example
Educational videos offer real value to your audience that they can apply to their everyday lives. Educational marketing videos are one of the newest forms of marketing videos. They are less about you, your product, or company and more about what you can teach your audience that will make them smarter, more efficient, or more effective at something they care about.
Educational videos have quickly become a key part of successful content strategies, partially because 60% of searches on YouTube beginning with the words, “How To,” and growth in searches containing that key phrase up 70% year on year, the demand for informative videos is extremely high.