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8 Tips for a Great Tradeshow

8 Tips for a Great Tradeshow

Over the years I have been to, what seems like, hundreds of trade shows. I have been fortunate to see these events from vastly different perspectives and have done a variety of industry specific shows, including a company in the publishing industry that hosted a huge tradeshow in the late 90' that I had a small part in getting vendors to participate. So, I've attended as a vendor, a prospect, and a host. I have gone to look at new technology and services, find new customers, have discussions with old customers and friends, and listen to great speakers.