If you are a marketer, then you've more than likely heard of the CAN-SPAM act which is an acronym for Controlling the Assualt of Non-Solicited Pornography And Marketing. If you don't know about this law, you need to.
In 2003, President George W. Bush signed the act into law as the first U.S. national standards for the sending of commercial e-mail. The act is enforced by the Federal Trade Commission and offers huge fines and penalties for non-compliant entities. It's important that you understand how to stay compliant with this law.