Creating an Effective Invoice with a Branded Message

Imagine this, you’re at an expensive restaurant, and every detail was perfect about the experience. The food was fantastic, service was excellent, and the atmosphere was positive. Before leaving the restaurant, you receive the bill, which is printed on cheap paper with low quality, smearable ink. That small piece may be what you remember about the restaurant. The invoice or statement is your contract with your customer; it should carry attention to detail, branding, and clear messages.

Invoice and statements are more than a piece of paper to collect money although this is their primary purpose. Customizing that piece of paper that your customers receive, offers an opportunity to inform your customers about your services. Invoices can serve as an effective and inexpensive marketing tool – think about it, most customers examine their billing correspondence closely. A memorable message, colors and logo, or an irresistible offer printed on the invoice can grab their attention and drive more business.

Customize your invoices by adding:

  • Information on new products or services
  • Information on what is new about the business
  • Special discounts or promotions
  • Company news
  • Customer testimonials

Important Elements To Your Invoice:

Your logo is perhaps one of the most important elements to any invoice. It is one main way for customers to identity your business. Logos create value, and give you a chance to set yourself apart from the crowd and establish a professional appearance which may lead to a lasting impression.

Itemized List of Service Provided
Customers want to know what they’re paying for. Most people will not pay something simply described as “Repair” or text that is unclear. Tell your customers exactly what they are paying for in an itemized list.

Include Your Terms
One of the most stressful times for business owners is when cash flow is tight or disrupted because payments are not coming in. Payment delays can cause a serious disrupt in cash flow. Make it clear to the client when you expect to be paid. Along with a ‘Due Date’ - be clear about how you want to receive your payment.

Thank Them
A simple “thank you for your business” can increase the percentage of invoices that are paid by more than 5%. Being polite really matters!

If an Invoice Goes Unpaid….

Send Reminders
Not everyone will pay 100% on time, or even pay at all. Some customers may become so busy that they unintentionally forget to pay their invoice. If an invoice is becoming severely past due it may be time to send phone calls or email reminds. Persisting on the issue can be frustrating to both you and your customer but it can be key in getting paid.

Transform a standard, functional invoice into something that engages customers and creates a better relationship. It is key to market your business, but also layout the invoice with all the important elements. The Etactics team will work with your staff to design a more effective invoice or statement for your business. We process your data to individualize, produce and distribute transactional documents such as invoices, statements, collection letters, and special informational inserts or newsletters.

To learn more about Etactics’ statement/invoice solutions please email or leave a comment and we will reach out to you.