Return Mail - NCOALink

According to the United States Postal Service (USPS):

• 17% of Americans change addresses annually
• 43 million people move each year
• One out of six families move each year

In his keynote address to the National Postal Forum General Session on April 3, 2006, Postmaster General John E. Potter said of undeliverable as addressed mail: "We have wrestled with this issue for years. Bad addresses add costs for mailers, several billion dollars a year by some estimates. And they cost the Postal Service more than $1 billion a year in wasted productivity."

What can you do to help? Better addresses of course. How? Use the most current information. And use the tools that are out there, like NCOALink just before a mailing. It will help you increase your response rate and the value of your mailing while helping us to keep your rates low.

Etactics helps minimize this undeliverable mail and its associated costs. Our standard address processing includes the use of Coding Accuracy Support System (CASS) approved software to correct addressing deficiencies. We correct delivery line deficiencies related to errors in street name, house or P.O. Box number, secondary number, street directional/suffix, and rural routes or rural box numbers. We correct last line deficiencies related to errors in the ZIP Code, city, or state listed on the letter.

Our optional NCOALink Service provides access to the USPS National Change of Address system. We process the addresses contained in your statement and/or letter files to see if any of the people in the file have instructed the USPS to forward their mail to a new address. A change of address record is added to the USPS database when an individual, family or business submits a Change of Address card to the USPS. If there is a match, the new address is substituted for the address contained in your file. These address updates are then identified in a report so that you can keep your address file current.

. . .it's all about getting paid!